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Floating Ads, Web Banners, Shoshkele

 
 
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A Shoshkele (pronounced Shosh-KEY-lee) is although a proprietary type of floating ad developed by United Virtualities, it is sometimes used generically to mean a floating ad.

Like other sophisticated versions of the floating ad, a Shoshkele can come in any shape or size and include sound, animation, and interactive components. Shoshkeles display reliably in almost any user's browser without requiring a plug-in or interfering with Web page downloads, and can be implemented in a single line of JavaScript.

We can create the most basic floating ads that simply appear over the Web page (either full screen or in a smaller rectangular window) or more sophisticated versions that can come in any shape or size and include sound, animation, and interactive components.

Our floating ads use a variety of technologies, such as a combination of Flash and dynamic HTML (DHTML), and may have the ability to display differently according to the user's browser capabilities.

We can design eye catching floating-ads to match the theme set by your marketing-campaigns (print/TV). For more details, please write to us and we will be glad to provide you a free, no-obligation quote.

Some facts about Floating Ads:

According to a HowStuffWorks article about Web advertising, a floating ad generates a clickthrough rate of about 30 clicks per thousand impressions, similar to the rates for pop-up ads and much higher than the cited 2-5 clicks per thousand impressions for a banner ad.

   

Although the floating ads don't necessarily generate more clicks than pop-ups, they are thought to be more memorable and have a greater branding effect as a result. They often include tracking capabilities that report not only the numbers of clicks to the ads, but the number of times users reload a page to see the ad again.

   

A floating ad is a type of rich media Web advertisement that appears uninitiated, superimposed over a user-requested page, and disappears or becomes unobtrusive after a specific time period (typically 5-30 seconds).

 

   
   
       
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