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Be Different...Be
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A Shoshkele (pronounced Shosh-KEY-lee) is
although a proprietary type of floating ad developed by
United Virtualities, it is
sometimes used generically to mean a floating ad.
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Like other sophisticated versions of the
floating ad, a Shoshkele can come in any shape or size and
include sound, animation, and interactive components. Shoshkeles display reliably in almost any user's browser
without requiring a plug-in or interfering with Web page
downloads, and can be implemented in a single line of
JavaScript. |
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We can create the most basic floating ads
that simply appear over the Web page (either full screen or in
a smaller rectangular window) or more sophisticated versions
that can come in any shape or size and include sound,
animation, and interactive components. |
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Our floating ads use a variety of
technologies, such as a combination of Flash and dynamic HTML
(DHTML), and may have the ability to display differently
according to the user's browser capabilities. |
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| We can design eye catching
floating-ads to match the theme set by your
marketing-campaigns (print/TV). For more details,
please write to us
and we will be glad to provide you a free, no-obligation
quote. |
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| Some
facts about Floating Ads: |
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According to a
HowStuffWorks article
about Web advertising, a floating ad generates a
clickthrough rate of about 30 clicks per thousand
impressions, similar to the rates for pop-up ads and much
higher than the cited 2-5 clicks per thousand impressions
for a banner ad. |
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Although the floating ads don't
necessarily generate more clicks than pop-ups, they are
thought to be more memorable and have a greater branding
effect as a result. They often include tracking
capabilities that report not only the numbers of clicks to
the ads, but the number of times users reload a page to
see the ad again. |
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A floating ad is a type of rich media
Web advertisement that appears uninitiated, superimposed
over a user-requested page, and disappears or becomes
unobtrusive after a specific time period (typically 5-30
seconds). |
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